Daniella De Nur returned from the Frankfurt Book Fair having received a warm reception for the publisher’s portfolio and intense interest in the Secrets of Clay™ translation rights.

Particular excitement and interest surrounded the new series: Secrets of Sugar Paste, a unique collaboration between Claymaster, Rony Oren and expert sugar paste sculpture, Tal Karen Katz, which many visitors saw for the first time. Representing a true cross-section of the global market, publishers from America, Vietnam, India, China, the Czech Republic and Poland were keen to replicate the successful and field proven Secrets of Clay model in their territories. Having already topped the best-seller lists with the Secrets of Clay™ titles, Russian publishing group Machaon-Atticus, incorporated the new series into their publishing schedule for 2014. Machaon will be the first foreign co-publisher launching Russian versions of: Birthday Cakes and Cupcakes.